After 20 years of experience in the ready-to-wear and sewing industry, it became obvious for Vanessa Bismuth to launch a new approach based on an unavoidable accessory, the “sewing-to-wear” jewelry.
Meeting point between the exceptionnal and the usual, between sewing and fancy clothing, tribute to the millenial history of gold, nature, ancient or precious stones, an Yrusha jewel is unique, mixing inspirations and sparklingness.
Each creation tells a story which embodies a poetic modernity based on love, on emotions, which reinvents our life stories to give them new shapes, new perspectives, “Life is a jewel story”.
Vanessa wanted to create a brand up to her world, where nothing is predictible, everything is asymmetry, reinterpretation, since life can be transmitted and is reinvented, written by several hands, with happiness and grace.