our Story

Born in Paris in 1973, Vanessa Bismuth grew up in the fashion world, in a family where the passion for detail and trends is transmitted from mother to daughter since many generations.
Yrusha is the aramaic word for “Heritage”.
After she settled in Israel she decided to create a new brand, between jewelery and fancy.
A new trend, which overthrows the codes of precious jewels industry, bringing to it some roots, a meaning, a purpose, a vision. A brand which would be chic and affordable, half sewing half “ready-to-wear”.
A universal experience
As she is often inspired by vintage creations or the miracle of nature, always under the influence of the next fashion trends, Vanessa imagines jewels with which we immediately feel comfortable because they bear a story, new marks, a meaning, a new legacy. LET’S SHARE A SAME STORY TO TALK THE SAME LANGUAGE.
We suggest an invitation to live a unique trip thanks to a both elegant and powerful style, fulfilled with emotion and sensitivity. So let’s build together the singleness and the charm of the Yrusha brand.