{"id":6787,"date":"2019-11-18T12:12:12","date_gmt":"2019-11-18T10:12:12","guid":{"rendered":"https:\/\/yrusha.com\/our-story\/"},"modified":"2025-04-29T09:21:25","modified_gmt":"2025-04-29T06:21:25","slug":"our-story","status":"publish","type":"page","link":"https:\/\/yrusha.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6787\" class=\"elementor elementor-6787 elementor-2967\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb581a1 elementor-section-content-middle elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb581a1\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7396d6c\" data-id=\"7396d6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#000000\" class=\"elementor-element elementor-element-a76bce1 elementor-widget elementor-widget-heading\" data-id=\"a76bce1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#000000\" class=\"elementor-element elementor-element-3aa8fd3 elementor-widget elementor-widget-heading\" data-id=\"3aa8fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Life is a Jewel Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8ec584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8ec584\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04e469b\" data-id=\"04e469b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-940af21 elementor-widget elementor-widget-text-editor\" data-id=\"940af21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Born in Paris in 1973, Vanessa Bismuth grew up in the fashion world, in a family where the passion for detail and trends is transmitted from mother to daughter since many generations.<br \/>Yrusha is the aramaic word for \u201cHeritage\u201d.<br \/>After she settled in Israel she decided to create a new brand, between jewelery and fancy.<\/p>\n<p>A new trend, which overthrows the codes of precious jewels industry, bringing to it some roots, a meaning, a purpose, a vision. A brand which would be chic and affordable, half sewing half \u201cready-to-wear\u201d.<br \/>A universal experience.<\/p>\n<p>As she is often inspired by vintage creations or the miracle of nature, always under the influence of the next fashion trends, Vanessa imagines jewels with which we immediately feel comfortable because they bear a story, new marks, a meaning, a new legacy.<\/p>\n<p>LET\u2019S SHARE A SAME STORY TO TALK THE SAME LANGUAGE.<\/p>\n<p>We suggest an invitation to live a unique trip thanks to a both elegant and powerful style, fulfilled with emotion and sensitivity. So let\u2019s build together the singleness and the charm of the Yrusha brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"rgba(255,255,255,0)\" class=\"elementor-element elementor-element-ee49e76 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"ee49e76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/yrusha.com\/en\/gallery\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Gallery<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Brand Life is a Jewel Story Born in Paris in 1973, Vanessa Bismuth grew up in the fashion world, in a family where the passion for detail and trends is transmitted from mother to daughter since many generations.Yrusha is the aramaic word for \u201cHeritage\u201d.After she settled in Israel she decided to create a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8466,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6787","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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